Our Story
Welcome to the world of LORQUA Paris.
LORQUA Paris is about more than shaping your silhouette.
I could tell you that LORQUA was born from the desire to create a new shapewear brand.
But that wouldn't be the whole story.
LORQUA was born first and foremost from a woman, her own experience, and one simple belief: we deserve to feel beautiful in our clothes without feeling like we need to change our bodies.
I'm Dina, founder of LORQUA Paris.
Like many women, I've had those moments in front of the mirror when an outfit I loved just didn't fit or fall the way I wanted it to.
Those days when my stomach felt a little more noticeable.
A dress that showed a little more than I wanted.
A pair of pants I just wanted to feel more confident in.
And that little voice that sometimes makes us put back an outfit we were excited to wear.
I didn't want to have to choose between feeling beautiful and feeling comfortable.
That's how LORQUA was born.
I didn't want to change women's bodies.
I wanted to change the way women feel in their clothes.
When I started imagining LORQUA, I knew exactly what I didn't want.
I didn't want to create a brand that made women feel like their bodies needed to be fixed in order to be beautiful.
And I didn't want shapewear so restrictive that the only thing you can think about is taking it off.
I wanted to offer something different.
Pieces designed to be worn under the clothes we love—to smooth, support and enhance our natural curves while giving us that extra boost of confidence that can sometimes change everything.
Because shapewear should adapt to women.
Never the other way around.
That's how Body Allure™ was born
Finding the first LORQUA product wasn't simply about choosing a bodysuit from a catalog and giving it a name.
I searched, compared and carefully selected until I found a piece that truly matched the vision I had for LORQUA.
I knew exactly what I was looking for: 360° shaping, a second-skin feel, seamless fabric that stays discreet under clothing, and enough comfort to actually want to wear it.
That's how Body Allure™ became LORQUA's signature piece.
And as LORQUA grows, every new piece will be selected with the same intention: to serve a real purpose, not simply to fill a collection.
There's a real person behind LORQUA
LORQUA is still a young brand.
And I've chosen to embrace that.
Behind every new collection, every post, every email, every decision and every detail you see today, there's an entrepreneur building this brand with a lot of heart.
I read your messages.
I pay attention to your feedback.
I listen to what you have to say.
And LORQUA will continue to evolve alongside the women who trust us.
I'm not trying to build a brand that simply looks perfect from the outside.
I want to build an honest brand—one that women can relate to, trust and feel good wearing.
Why LORQUA?
Because a beautiful outfit can change the way we look.
But what truly changes the way we wear it is the confidence we feel when we walk into a room.
So if LORQUA can help you wear that dress you stopped reaching for, feel amazing in the pants you love, or simply look in the mirror with a little more confidence…
Then we've already accomplished part of our mission. 😍
Thank you for being part of the beginning of this story.
Dina, Founder of LORQUA Paris